Probable Niche

We've identified the niche as ethical.


Informational note Qirina attempts to ascertain what sites are about based on an analysis of the text content on the front page. Did we get this one right? What do you think? If the niche has been incorrectly identified,'s performance can probably be substantially improved by on-site SEO. Help

Niche Keys

Here are some keywords which we've determined lie within the same circle of relevance as ethical.

business, fashion, news, home, ethics, services, fair trade, ethical fashion, sustainable, seo, green, ethical seo, search engine, products, marketing, companies, websites, trade, shopping, members's neighbors

Qirina has identified a number of sites similar to Here they are:

Analysis Summary

The site's front page was last accessed by Qirina at 23:44 UTC on March 17, 2011. The source was comprised of 41531 characters, of which 38580 are code, leaving an organic character count of 2951. The total word count on the home page is 472. We filtered out 7 numbers, 137 common words, and 17 words shorter than three characters in length, leaving an impact word count of 248. The size of the lexicon (number of unique words) is only 190. We extracted ten top keywords, leaving 5.26% above the threshold. The number of phrases above the threshold was 30.

Top Keywords

KeywordFrequencyFrequency %

Top Phrases

KeywordFrequencyFrequency %
host universal 44.00%
fairtrade organic22.00%
brand strategies22.00%
brand development22.00%
world fair11.00%
world class11.00%
winning awana 11.00%
vince named 11.00%
values driven11.00%
usually associated11.00%
unlocking brand 11.00%
unlock potential11.00%
triodos bank11.00%
transformational brand 11.00%
trade organization11.00%
tourism projects11.00%
summer dress11.00%
spanning finance 11.00%
social finance11.00%
social bookmarking11.00%
shop international11.00%
services including11.00%
school uniforms11.00%
school summer11.00%
right ethical 11.00%
relevant talent11.00%
product development11.00%
privacy policy11.00%
positive impact11.00%
participative brand 11.00%

Domain Name Keywords

We found 3 significant keywords appearing in the domain name
  1. host
  2. universal
  3. host universal


Source Character Count 41531
Code Character Count 38580
Organic Character Count 2951
Filtered Numbers 7
Filtered Words (Common) 137
Filtered Words (Short) 17
Total Word Count 472
Impact Paragraph Count 842
Impact Word Count 248
Impact Lexicon Size 190


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